DEAR Virginia Munden,


Dear Virginia,

I having been following you for a while on the Social Space and I enjoy your posts, especially the controversial stuff.

I am a newer agent and have decided to work for X Real Estate organization. I have to say I am very disappointed in the office capacity to teach me the right ways to build my business. I’m kinda stuck and don’t know what to do.

I am paying my desk fees and attending training that is irrelevant to my business at the moment. I feel like so much is being masked and I am being thrown into so many directions to do so many things and buy into so many platforms like technology and apps.

I want to succeed but don’t feel I have the right direction. Any advice would be great. #broke #stressed

Thank You.


Dear SA,

I hear you loud and clear. It is an ongoing problem in our industry and I have been there. In my first week in the business, 25 years ago, I was told to mail out 30,000 flyers to a neighborhood. I assumed I was going to be rich sooner than expected. :) Leadership is paramount isn’t it. Think about that for a moment.

My best advice to you, is this:

#1 Start small. It’s the new BIG & Think like CEO of your own Company, you really are an entrepreneur so you must make things happen. Don’t rely solely on Broker/Managers, only a hand full of them actually know what they are doing and yes the rest are landlords.

#2 Strategize with one small niche market and specialize to expand your geographical grid. Be a niche junkie. Know your people by being present in your communities.

#3 Create systems that will manage your business from Day #1 so that business comes to you rather than you always searching for new business. Attending so – called trainings that strategize how to use irrelevant platforms is not good for your focus.

Also, look at the caliber of your office education and ask how long facilitators have been in Real Estate and teaching as well as how many transactions they have done in their Real Estate career.

Pay closer attention to Real Estate & Business Closers, the people who are converting and closing deals as opposed to those just looking busy.

You may want to look further for a Mentor or of course a Business Development Coach, not one who will hold you accountable, but one who will push you to get shit done and CONVERT those golden opportunities to clients.

Just saying it how it is.

It would be my pleasure to work with you.

I hope this helps in a small way.

Virginia Munden

Become a Lead Generation Warrior


An effective Lead Generation Strategy is the fuel that funnels people to your business, product or service. Many self employed Professionals or Entrepreneurs must have a Lead Generation Strategy in place to create opportunities for business. Leads are not People, People are not Leads, People are People and Leads are just Opportunities waiting to be converted. Conversion is the key element. The systematic approach is simple and is as follows:

#1 Create the Opportunity
#2 Connect with Opportunity
#3 Share with Opportunity
#4 Convert Opportunity
#5 Close Opportunity

We have tested and tried over 100 Lead Generation Streams which we now teach at Agent Intelligence. Each Lead Generation Stream follows through with a clear and consistent plan of action that will convert, can be measured and is results focused. You need to be working with a minimum of 6 to 10 Lead Streams per Quarter to deliver opportunities to convert to happy clients. Knowing and understanding your numbers will help you achieve the results you desire. Most importantly, knowing and understanding your Geographical Farm area is paramount.

To build a profitable and sustainable Real Estate Career or Business based on increases, connect with me at with over 52 classes, 52 systems, one on one coaching and team, leadership and brokerage available coaching upon request. Corporate Consulting now Available.

Ask about our iPad Mini Giftaway with One on One Coaching.

Virginia Munden
Agent Intelligence at The Real Estate School

If you can’t MANAGE and MEASURE it, don’t do it!


If you can’t manage and measure it, don’t do it!

The art of conversion has always been an interesting topic of discussion. In business, if you aren’t converting and closing, you have to ask yourself ‘ what am I in fact doing? ‘ You can’t continue to spend money on a strategy that isn’t converting opportunities. Business is about production, period.

Managing and measuring all your lead streams in a manner of efficiency is the best business practice you can implement. If you can’t manage and measure your costs, your time and your energy, I’m thinking you are wasting your your valuable resources.

The beauty of management and measurement, is you can use your results through units and numbers in your marketing campaigns to create beautiful opportunities. Consumers are drawn to the authenticity of your marketing and brand strategy, but they only will hire you based on the relevancy of your results and of course your competency as a professional or specialist.

To build a profitable and sustainable Real Estate Career or Business based on increases, connect with me at with over 52 classes, 52 systems, one on one coaching and team, leadership and brokerage available coaching upon request.

Ask about our iPad Mini Giftaway with One on One Coaching.

Virginia Munden
Agent Intelligence at The Real Estate School

The VALUE of Cheap

What is the VALUE of cheap?

You have to stop being so cheap. When you place value on yourself, your brand and your business, great things begin to happen. When you give away your work, you give away your value. Period.

To make money you have to spend money. Think of it as an investment, rather than an expense.

As parents, you constantly invest in your children’s lives, whether with a school tutor, an athletic coach, music lessons, sports therapy, language schools etc. The strategy is to help them improve while meeting people and having fun.

You yourself also have a few choices to invest in yourself:

Spend it on Advertising, print material is extinct and ends up in the blue bin.
Spend it on People, create a memorable experience that can be shared.
Spend it on Coaching, learn how to do it right, first time around.
Spend it on Events or Conventions, to gain a network through traction…

Wherever you spend your money, ensure it is going to go to work for you.

Build a business that searches for you vs you always searching for business. So stop thinking cheap.

To build a profitable and sustainable Real Estate Career or Business based on increases, connect with me at with over 52 classes, 52 systems, one on one coaching and team, leadership and brokerage available coaching upon request.

Ask about our iPad Mini Giftaway with One on One Coaching.

Virginia Munden
Agent Intelligence at The Real Estate School

Think big, no, think SMALL…and then SMALLER.



Entrepreneurs or Treps always begin BIG…only to fail and for many reasons. Limited time, limited funds, limited ideas, limited confidence, limited energy…

When you break down your yearly commitments or plans into smaller components, they are easily achievable.

When you further break down these components into smaller projects they seem so near in reach and can easily be measured. Don’t work with plans they can be broken, work with commitments they can be measured.

One key strategy is to ensure you surround yourself with Specialists who can help you evolve each idea into an actionable result.

When you dissect projects, they allow you to evolve the process to create a more effective and efficient product or service from start to finish without wasted time, resources and funds, which often times are limited. Smaller components can easily be measured to avoid any room for failure.

When you create a business around systems, the systems manage your business. When you create a business around people, you manage your people which often times enough is called peoplesitting.

Build a business that searches for you vs you always searching for business. So the smart idea is to start SMALL.

To build a profitable and sustainable Real Estate Career or Business based on increases, connect with me at with over 52 classes, 52 systems, one on one coaching and team, leadership and brokerage available coaching upon request.

Virginia Munden
Agent Intelligence at The Real Estate School

WOMportunity Conference 2014, Women On the Move in Canadian Real Estate


WOM, Women On the Move in Canadian Real Estate held its first Leadership, Real Estate and Business Summit on May 30th, 2014 at The Mississauga Living Arts Center. This exciting first of its kind Event was sponsored, supported and attended by several professional industry associations and leaders who also took part in proudly speaking at the day’s event to Realtors and service partners within the Real Estate Industry.

Grateful to have represented & attended were NAR, The National Association of Realtors from the United States, CREA, The Canadian Real Estate Association, OREA, The Ontario Real Estate Association and TREB, The Toronto Real Estate Board. Professional Realtors from several Real Estate Brands were also in attendance collaborating, sharing and networking to build essential relationships to take their business to an entirely new level. As well in attendance, were women who represented RE/MAX, Royal Lepage, Century 21, Keller Williams, Sutton Group, Sotheby’s, Erie’s Edge, and many others…some travelling from as far as Texas, Ottawa, Edmonton and Chicago and other destinations. We thank you for considering our conference and for the great feedback offered post event.

The day started with a complimentary Breakfast Networking Reception followed by Keynote Speakers and Innovative & Leadership Panels, sharing on topics as Branding & Image, Marketing & Social Media, The Future of Women in Leadership Roles, Leadership & Entrepreneurs in Real Estate, Real Estate Investments, Innovation and Education. Our Keynote from Telus, Suzanne Trusdale, the VP of Small Business Solutions shared a relevant message on Communication and Leadership in Business. It was truly a day that set out a new vision with the disciplines of our Core Values which are to inspire, impact, innovate, infuse and influence excellence in the Real Estate Industry.

A lovely Lunch at Live Cuisine, which is a favorite to the Mayor of Mississauga, offered networking opportunities to engage in communication that will create connections for life. We thank the Mississauga Living Arts, Live Cuisine staff for providing us all with an experience of value and international cuisine to enjoy.

The WOM Organization presented Awards to several individuals who play an important role in elevating the standards, practices and image of our industry, from several categories:

Most Influential Women in Canadian Real Estate
Most Influential Men in Canadian Real Estate
Most Impactful Business Serving Canadian Real Estate
Most Inspiring New Business Servicing Canadian Real Estate
Most Infusing Social Media & Technology Voices in Canadian Real Estate.

Laura Leyser, President of CREA was the recipient of the Most Influential Woman in Canadian Real Estate and Richard Silver was the recipient of the Most Influential Man in Canadian Real Estate. All Awards were selected by the Voices of our Canadian Real Estate Leaders, Agents, Brokers and Partners and we are grateful for you sharing your favorite influences with us.

Here are our Award Recipients & the Brands they represent for 2014:

Most Influential Women in Canadian Real Estate

Laura Leyser * RE/MAX Named WOM, Most Influential Woman 2014

Amie Trinder-Ferris * Erie’s Edge
Barb Sukkau * Royal Lepage
Barbara Brindle * RE/MAX
Barbara Fromm * Century 21
Beth Crosbie * Coldwell Banker
Diane Mitchell * Royal Lepage
Diane Usher * Royal Lepage
Einas Makki * Century 21
Elise Kalles * Harvey Kalles
Glenda Brindle * Royal Lepage
Karrie-Ann Sheppard * Better Homes & Gardens
Kristen Short – NAR National Association of Realtors ABR
Loretta Phinney – Royal Lepage
Maureen O’Neill – Sotheby’s
Merrily Hackett – Sutton Group
Michella Makos – RE/MAX
Michelle Wobst – RE/MAX
Pamela Alexander – RE/MAX
Pat Verge – Royal Lepage
Pauline Aunger – Royal Lepage
Sherry O’Neil Chris – Better Homes & Gardens
Shirley Porter – Royal Lepage
Tina Mak – Coldwell Banker
Vivien Risi – Royal Lepage

Most Influential Men in Canadian Real Estate:

Richard Silver * Sotheby’s Named WOM, Most Influential Man 2014

Alan Tennant * CEO CREB
Brian Walker * CREA Director
Don Lawby * Century 21
Don Richardson * Former CEO of TREB
Ed Barisa * CEO OREA
Frank Polzler * RE/MAX
Gary Charlwood * Century 21
Gary Morse * Royal Lepage
Gary Siminsen * CEO CREA
Harvey Kalles * Harvey Kalles
Hugh Foy * TREB Director of Commercial & Members Development
John Di Michelle * CEO TREB
John Furber * Keller Williams
Kosta Poulopoulos * Realty Executives
Phil Soper * Royal Lepage
Pierre Beauchamp * Former CEO of CREA
Ray Ferris * Erie’s Edge
Rob Vanden Broek * Better Homes & Gardens
Ross Godsoe * CEO RAHB
Scott Shaw * Sutton Group
Steve Morris * Exit Realty
Tom Bosley * Bosley
Tony Joe * RE/MAX
Walter Schneider * RE/MAX

Most Impactful Education & Business Partners Serving Canadian Real Estate:

Andy Herrington
Chris Leader
Craig Proctor
Gabrielle Jeans
Ingrid Menninga
Matthew Ferrara
Michael Krisa
Michelle Sharpe
Rebecca Mountain
Richard Robbins

Most Infusing Social Media & Technology Voices in Canadian Real Estate:

Ara Mamourian
Bret Caltharp
Chuck Carlton
Danny Wood
Kathy Hogeveen
Kelly Skar
Melanie Piche
Michael Thorne
Ryan Smith
Teri Conrad

Most Inspiring New Business Serving Canadian Real Estate from our Young Entrepreneurs:

Digital Distinction
Flow Lifestyle

On behalf of WOM, we congratulate all people, men and women on our Award Winning Lists, and for your contributions to elevating the standards, practices and image of our Real Estate Industry. Stay tuned for Part #2 of our WOM Blog where we will salute the Most Influential List with photo gallery and a short Bio outlining their accomplishments, brand recognitions and contributions to the Canadian Real Estate Industry.

We hope to see you all back in 2015 as we work on providing excellence to an Industry we are so very passionate about and proud to serve.

Thank you again to our Sponsors, TELUS, CREA, OREA, TREB and NAR/ABR for making our first WOM Event so very successful.

Virginia Munden
WOM, Women On the Move



April flew by! So, Happy May!

I hope you are all enjoying success both personally and professionally.

I have had the opportunity to speak at some innovative Real Estate events in the past few weeks. I was a Keynote at the RE/MAX Convention in Antalya Turkey, speaking to over 700 Real Estate professionals on innovative On – Line Marketing Strategies. Infusing Social Media, Marketing, Mobile and Digital platforms for the Real Estate Business was a key element for this region. How to create, connect, convert and close on the on – line space was a message I wanted to ensure impacted this region to creating relationships and developing excellence. I then presented a visual powerpoint at the INMAN Agent Reboot Event in Toronto to over 300 Sales Professionals on Entrepreneurship and how to shift your mindset from sales to thinking like a business. This event is a technology and social strategy enhancer but adding an element of Entrepreneurship to its agenda was a great mindset shift.

I also had the pleasure to launch our revamped Coaching Platforms and Events Renegade at TREB’s Realtor Quest this past week to over 6000 Professional Realtors who have a passion to deliver excellence within the Real Estate Industry. I strategized with 4 great Real Estate Brands and I can’t wait for the opportunity to work with them in the near future.

What’s New and Trending:

* I will be a Keynote at the RE/MAX Crossroads Realty Inc. Ignite Conference in Barrie on May 21, 2014 speaking to over 300 Real Estate Sales Professionals on being an Entrepreneur and Building a Profitable and Sustainable Real Estate Business. I am very excited to be delivering alongside Chris Leader, a true Canadian Real Estate Coach and Trainer and Wendall Clark, former Toronto Maple Leaf.

* I am also excited and honoured to have been invited to speak at the Harvey Kalles Mastermind of visionary and successful Women Entrepreneurs on a unique message of Leadership, Passion and Business Building. This event will take place on June 7th, 2014.

* WOM – Women on The Move Summit, will take place on May 30th at The Mississauga Living Arts Centre, read about it and register at Also join our conversations at for upcoming Entrepreneur, Business and Book Club Events. Itinerary, Video and Speaker information are posted on our Facebook Page. Check it out.

* COACHING – has evolved as your hottest most innovative resource for Real Estate, Business and Entrepreneurship Training Components in Canada, USA and International Destinations ( Ensure you have SKYPE ). We have created over 50 Systems that have been implemented, tested, measured and have produced actionable results. We want to share them with you.

* THE VOICE at is coming soon! A cool new Conference serving the Canadian Real Estate, Technology and Business Communities that infuses Ethics into the landscape. This event is not to be missed and is coming this FALL to a Toronto Destination.

* SOCIALICIOUS is coming to you again this June 2014. Our April and May Events are SOLD OUT. These 3 Hour Power Sessions feature the most current trends to make your Business, Technology and Social Media Strategies work for you. Special guest speakers, trend specialists are featured at these events to provide innovative insights and strategies for your brand and business. The June, July and August Schedules are complete, connect with Stacey Winn for registration details at

I am very fortunate to be working with some of the strongest Real Estate and Business Entrepreneurs and Brands in the Business to help them elevate to the next level is exciting. It is not only my passion, but it is my commitment to the Real Estate Industry thrive. Why my program is relevant and produces results? Let me tell you. I have currently worked within the Real Estate Landscape and for the past 23 years ( 30+ years as an Entrepreneur ) in the back end of one of Canada’s Top 100 Real Estate Teams ( at RE/MAX ). This has allowed me to create the most effective and efficient training components, systems and strategies for agents, teams and leaders who want to execute with commitment and build a profitable and sustainable Real Estate Business and Referral Empire.

To inquire, please connect at

Let’s connect soon, live, V2V ( voice to voice ) it would be my pleasure.


Virginia Munden

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