WOMportunity Conference 2014, Women On the Move in Canadian Real Estate


WOM, Women On the Move in Canadian Real Estate held its first Leadership, Real Estate and Business Summit on May 30th, 2014 at The Mississauga Living Arts Center. This exciting first of its kind Event was sponsored, supported and attended by several professional industry associations and leaders who also took part in proudly speaking at the day’s event to Realtors and service partners within the Real Estate Industry.

Grateful to have represented & attended were NAR, The National Association of Realtors from the United States, CREA, The Canadian Real Estate Association, OREA, The Ontario Real Estate Association and TREB, The Toronto Real Estate Board. Professional Realtors from several Real Estate Brands were also in attendance collaborating, sharing and networking to build essential relationships to take their business to an entirely new level. As well in attendance, were women who represented RE/MAX, Royal Lepage, Century 21, Keller Williams, Sutton Group, Sotheby’s, Erie’s Edge, and many others…some travelling from as far as Texas, Ottawa, Edmonton and Chicago and other destinations. We thank you for considering our conference and for the great feedback offered post event.

The day started with a complimentary Breakfast Networking Reception followed by Keynote Speakers and Innovative & Leadership Panels, sharing on topics as Branding & Image, Marketing & Social Media, The Future of Women in Leadership Roles, Leadership & Entrepreneurs in Real Estate, Real Estate Investments, Innovation and Education. Our Keynote from Telus, Suzanne Trusdale, the VP of Small Business Solutions shared a relevant message on Communication and Leadership in Business. It was truly a day that set out a new vision with the disciplines of our Core Values which are to inspire, impact, innovate, infuse and influence excellence in the Real Estate Industry.

A lovely Lunch at Live Cuisine, which is a favorite to the Mayor of Mississauga, offered networking opportunities to engage in communication that will create connections for life. We thank the Mississauga Living Arts, Live Cuisine staff for providing us all with an experience of value and international cuisine to enjoy.

The WOM Organization presented Awards to several individuals who play an important role in elevating the standards, practices and image of our industry, from several categories:

Most Influential Women in Canadian Real Estate
Most Influential Men in Canadian Real Estate
Most Impactful Business Serving Canadian Real Estate
Most Inspiring New Business Servicing Canadian Real Estate
Most Infusing Social Media & Technology Voices in Canadian Real Estate.

Laura Leyser, President of CREA was the recipient of the Most Influential Woman in Canadian Real Estate and Richard Silver was the recipient of the Most Influential Man in Canadian Real Estate. All Awards were selected by the Voices of our Canadian Real Estate Leaders, Agents, Brokers and Partners and we are grateful for you sharing your favorite influences with us.

Here are our Award Recipients & the Brands they represent for 2014:

Most Influential Women in Canadian Real Estate

Laura Leyser * RE/MAX Named WOM, Most Influential Woman 2014

Amie Trinder-Ferris * Erie’s Edge
Barb Sukkau * Royal Lepage
Barbara Brindle * RE/MAX
Barbara Fromm * Century 21
Beth Crosbie * Coldwell Banker
Diane Mitchell * Royal Lepage
Diane Usher * Royal Lepage
Einas Makki * Century 21
Elise Kalles * Harvey Kalles
Glenda Brindle * Royal Lepage
Karrie-Ann Sheppard * Better Homes & Gardens
Kristen Short – NAR National Association of Realtors ABR
Loretta Phinney – Royal Lepage
Maureen O’Neill – Sotheby’s
Merrily Hackett – Sutton Group
Michella Makos – RE/MAX
Michelle Wobst – RE/MAX
Pamela Alexander – RE/MAX
Pat Verge – Royal Lepage
Pauline Aunger – Royal Lepage
Sherry O’Neil Chris – Better Homes & Gardens
Shirley Porter – Royal Lepage
Tina Mak – Coldwell Banker
Vivien Risi – Royal Lepage

Most Influential Men in Canadian Real Estate:

Richard Silver * Sotheby’s Named WOM, Most Influential Man 2014

Alan Tennant * CEO CREB
Brian Walker * CREA Director
Don Lawby * Century 21
Don Richardson * Former CEO of TREB
Ed Barisa * CEO OREA
Frank Polzler * RE/MAX
Gary Charlwood * Century 21
Gary Morse * Royal Lepage
Gary Siminsen * CEO CREA
Harvey Kalles * Harvey Kalles
Hugh Foy * TREB Director of Commercial & Members Development
John Di Michelle * CEO TREB
John Furber * Keller Williams
Kosta Poulopoulos * Realty Executives
Phil Soper * Royal Lepage
Pierre Beauchamp * Former CEO of CREA
Ray Ferris * Erie’s Edge
Rob Vanden Broek * Better Homes & Gardens
Ross Godsoe * CEO RAHB
Scott Shaw * Sutton Group
Steve Morris * Exit Realty
Tom Bosley * Bosley
Tony Joe * RE/MAX
Walter Schneider * RE/MAX

Most Impactful Education & Business Partners Serving Canadian Real Estate:

Andy Herrington
Chris Leader
Craig Proctor
Gabrielle Jeans
Ingrid Menninga
Matthew Ferrara
Michael Krisa
Michelle Sharpe
Rebecca Mountain
Richard Robbins

Most Infusing Social Media & Technology Voices in Canadian Real Estate:

Ara Mamourian
Bret Caltharp
Chuck Carlton
Danny Wood
Kathy Hogeveen
Kelly Skar
Melanie Piche
Michael Thorne
Ryan Smith
Teri Conrad

Most Inspiring New Business Serving Canadian Real Estate from our Young Entrepreneurs:

Digital Distinction
Flow Lifestyle

On behalf of WOM, we congratulate all people, men and women on our Award Winning Lists, and for your contributions to elevating the standards, practices and image of our Real Estate Industry. Stay tuned for Part #2 of our WOM Blog where we will salute the Most Influential List with photo gallery and a short Bio outlining their accomplishments, brand recognitions and contributions to the Canadian Real Estate Industry.

We hope to see you all back in 2015 as we work on providing excellence to an Industry we are so very passionate about and proud to serve.

Thank you again to our Sponsors, TELUS, CREA, OREA, TREB and NAR/ABR for making our first WOM Event so very successful.

Virginia Munden
WOM, Women On the Move



April flew by! So, Happy May!

I hope you are all enjoying success both personally and professionally.

I have had the opportunity to speak at some innovative Real Estate events in the past few weeks. I was a Keynote at the RE/MAX Convention in Antalya Turkey, speaking to over 700 Real Estate professionals on innovative On – Line Marketing Strategies. Infusing Social Media, Marketing, Mobile and Digital platforms for the Real Estate Business was a key element for this region. How to create, connect, convert and close on the on – line space was a message I wanted to ensure impacted this region to creating relationships and developing excellence. I then presented a visual powerpoint at the INMAN Agent Reboot Event in Toronto to over 300 Sales Professionals on Entrepreneurship and how to shift your mindset from sales to thinking like a business. This event is a technology and social strategy enhancer but adding an element of Entrepreneurship to its agenda was a great mindset shift.

I also had the pleasure to launch our revamped Coaching Platforms and Events Renegade at TREB’s Realtor Quest this past week to over 6000 Professional Realtors who have a passion to deliver excellence within the Real Estate Industry. I strategized with 4 great Real Estate Brands and I can’t wait for the opportunity to work with them in the near future.

What’s New and Trending:

* I will be a Keynote at the RE/MAX Crossroads Realty Inc. Ignite Conference in Barrie on May 21, 2014 speaking to over 300 Real Estate Sales Professionals on being an Entrepreneur and Building a Profitable and Sustainable Real Estate Business. I am very excited to be delivering alongside Chris Leader, a true Canadian Real Estate Coach and Trainer and Wendall Clark, former Toronto Maple Leaf.

* I am also excited and honoured to have been invited to speak at the Harvey Kalles Mastermind of visionary and successful Women Entrepreneurs on a unique message of Leadership, Passion and Business Building. This event will take place on June 7th, 2014.

* WOM – Women on The Move Summit, will take place on May 30th at The Mississauga Living Arts Centre, read about it and register at http://www.womportunity.com. Also join our conversations at http://www.facebook.com/womportunity for upcoming Entrepreneur, Business and Book Club Events. Itinerary, Video and Speaker information are posted on our Facebook Page. Check it out.

* COACHING – http://www.virginiamunden.com has evolved as your hottest most innovative resource for Real Estate, Business and Entrepreneurship Training Components in Canada, USA and International Destinations ( Ensure you have SKYPE ). We have created over 50 Systems that have been implemented, tested, measured and have produced actionable results. We want to share them with you.

* THE VOICE at http://www.mundennews.com is coming soon! A cool new Conference serving the Canadian Real Estate, Technology and Business Communities that infuses Ethics into the landscape. This event is not to be missed and is coming this FALL to a Toronto Destination.

* SOCIALICIOUS is coming to you again this June 2014. Our April and May Events are SOLD OUT. These 3 Hour Power Sessions feature the most current trends to make your Business, Technology and Social Media Strategies work for you. Special guest speakers, trend specialists are featured at these events to provide innovative insights and strategies for your brand and business. The June, July and August Schedules are complete, connect with Stacey Winn for registration details at virginia@virginiamunden.com.

I am very fortunate to be working with some of the strongest Real Estate and Business Entrepreneurs and Brands in the Business to help them elevate to the next level is exciting. It is not only my passion, but it is my commitment to the Real Estate Industry thrive. Why my program is relevant and produces results? Let me tell you. I have currently worked within the Real Estate Landscape and for the past 23 years ( 30+ years as an Entrepreneur ) in the back end of one of Canada’s Top 100 Real Estate Teams ( at RE/MAX ). This has allowed me to create the most effective and efficient training components, systems and strategies for agents, teams and leaders who want to execute with commitment and build a profitable and sustainable Real Estate Business and Referral Empire.

To inquire, please connect at virginia@virginiamunden.com.

Let’s connect soon, live, V2V ( voice to voice ) it would be my pleasure.


Virginia Munden


Copyright © 2014 , All rights reserved.

VX NEWS March.

Happy end to a safe March Break Week!

I hope you are all enjoying success both personally and professionally. We have just returned home from Tulum Mexico and due to the excellent service we experienced at our resort, I have been inspired to begin writing my news blog once again!

What’s New and Inspiring:

WOM – Women on The Move Event will take place on May 30th, read about it and register at http://www.womportunity.com. Also join our conversations at http://www.facebook.com/womportunity for upcoming Entrepreneur and Book Club Events.

COACHING – http://www.virginiamunden.com is evolving as your hottest newest resource for Real Estate, Business and Entrepreneurship Training Components in Canada, USA and International Destinations ( Ensure you have SKYPE ).

INMAN Agent Reboot is coming to town on April 9th – I will be speaking on the subject of Entrepreneurship ‘ Treppen in Business ‘ read about it and register at http://www.inman.com or http://www.agentreboot.com Review the line – up of Industry Expert Speakers who will also share in the day.

THE VOICE at REALTOR QUEST – we will be participating at Realtor Quest this year on May 7th and May 8th, so please stop by our booth for a chance to win some great prizes and hang out at our Social Media and Entrepreneurial Real Estate Bar.

SOCIALICIOUS is coming to you again for the 5th time on April 18th. A 3 Hour Power Session on the formula and latest trends to make your Social Media Strategy work for Business and why it is important to implement a Conversion Measurement Plan.

Working with some of the strongest Entrepreneurs and Brands in the Business to help them elevate to the next level is my passion. Why my program is relevant? I have currently worked within the Real Estate Landscape and for the past 21 years ( 30+ years as an Entrepreneur ) in the back end of one of Canada’s Top 100 Real Estate Teams ( at RE/MAX ). This has allowed me to create the most effective and efficient training programs, systems and strategies for agents, teams and leaders who want to execute with commitment and build a successful Real Estate Referral Empire.

To inquire, please connect at virginia@virginiamunden.com

Let’s connect soon, live, V2V ( voice to voice ) it would be my pleasure.


Virginia Munden


Copyright © 2014 , All rights reserved.



There are many interesting character traits of a successful Entrepreneur in any business. One can find many of them as well as a few lessons to learn from the movie Wolf of Wall Street.

Despite the wild entertainment and sinful acts depicted in the movie, :) I dissected it from start to finish and gathered only the most effective strategies that many Entrepreneurs could use to build their brand and their business.

Here are the 25 character traits and mindsets of a successful Entrepreneur I would like to share with you:

#1 Be charismatic and passionate about your brand and business.

#2 Simplify and follow through with your vision.

#3 Create a loyal and very hardworking team.

#4 Encourage diverse mindsets, unique characters or brain strengths.

#5 Train through relevant core principals and a competent corporate charter.

#6 Do and Be your Business.

#7 Motivate with an authentic business culture.

#8 Provide contests and incentives.

#9 Lead by example, be involved.

#10 Inspire through results and improvements.

#11 Surround yourself with people of influence and not people of control.

#12 Delete negative mental energy, gossip or unwanted noise.

#13 Embrace change, innovation and seek current trends.

#14 Don’t worry about what the competition is doing.

#15 Investment over expense? Invest in your business.

#16 Engage with unique dialogues and professional communication strategies.

#17 Be happy to give back.

#18 Set standards of excellence.

#19 Build a reputation based on results and excellent service.

#20 Create an exciting and enticing company culture.

#21 Protect your secrets and guard your investment.

#22 Dress for success if you want to be taken seriously.

#23 Study the best who came before you.

#24 Be the new standard for EXCELLENCE

#25 Stay away from the ENTERTAINMENT, NOISE and CRAP of it all. That would be your only downfall and spiral to failure.

Now go be a WOLF and EXECUTE your COMMITMENTS.

Virginia Munden

Shift your Mindset and Elevate

Copyright © 2014 , All rights reserved.

TREPPEN in BUSINESS. Are you an Entrepreneur?

TREPPEN – Shift your Mindset from Sales to Entrepreneurialship
January 23, 2014
To succeed as an Entrepreneur in the business world you must act, think and do what most others are afraid to do. Entrepreneurs are willing to do almost anything humanly possible to make a difference in the lives of others. Money does not motivate entrepreneurs; they are fuelled by a greater cause: PASSION. To elevate your mindset from thinking as a Salesperson to that of an Entrepreneur you must dismiss all vestiges of the corporate mentality – that 9 to 5 status and weekly pay or salaried job position – and create your own boundaries for business.
It all begins with shifting your mindset to purpose and intention; think like an ENTREPRENEUR and think like a BUSINESS.

First, you must surround yourself with people of influence and not people of control. Surround yourself with people who think as you do – well, not quite as you do. Surround yourself with the opposites in personalities, characters and dialogues and create a foundation of unique niche mindsets that will allow your business, idea, product or service to evolve.

The foundation of your business must also allow you to think of people first, before anything else your company or organization represents. Your true value proposition must answer the following two questions ‘Why do I do what I do?’ and ‘How will my product, service or business change people’s lives and make an impact on an industry.’ You must be driven to want to make an impact.

Many characteristics define people of influence, not only education, degrees, job status or titles. Character, vision, passion and care also define people of influence. The key question is ‘Do you care?’ Being an Entrepreneur in any business or industry will be determined by your initial ability to lead, to motivate, to serve, to inspire, to impact, and, most importantly, to care. Answer the following questions:

*Do you have what it takes?

*Are you willing to take the risk?

*Is Entrepreneurship in your DNA?

*Are you ready to change lives?

*Are you ready to take your business to another level?

*Do you have the passion to begin?

Mindset is a huge component of being a successful Entrepreneur or “Trep.” You must harness all your attributes, whether good or bad, and use them to create and produce good business fundamentals. These will then allow you to catapult forward, act, think, and do… while you always keep in mind that you are not just any Salesperson, you are an Entrepreneur.

Here are the top ten attributes of an Entrepreneurial Mindset:

Visionary – Entrepreneurs have an eye for unique opportunities. They see things often overlooked by others and they know exactly when, and, most importantly, why to commit to the vision. Entrepreneurs have a niche to communicate and create content for business, whether a product, service or person and they easily see a vision unfold before coming to fruition. Visionaries concentrate on the needs of people.

Passionate – Entrepreneurs have a deep passion for purpose and intention in all they do. They seek advice from no one as they pay close attention to clues that they harvest from within or that are directly in front of them. Entrepreneurs have an ability to pay close attention to their own mind, heart and soul. They are able to communicate why their product, service or business can help improve lives, save time and money while making a difference in their industry niche sectors. Having a passion to change or shift a mindset using the care element is important.

Tenacious – Entrepreneurs have extreme tenacity. They have a genuine desire to create an indestructible shift, a genuine belief that what they can offer people can change a world. They will not stop until the job is done, until the vision is complete and until it continues to evolve. They will research and surround themselves with listeners and doers, misfits and dreamers, with passion and vision. They enjoy the vibe of creation.

Fearless – Entrepreneurs have no fear. Fearing success is almost as essential as fearing failure. For Entrepreneurs, if they fail, the buzz to start over again is a thrill they enjoy most. To continue testing different strategies allows them to understand the entire movement and evolution of their brand, business, product or service.

Self-Confident – I know about the naysayers. I know and have many of them myself! However, one thing I can stress for holding on to your positive Entrepreneurial spirit is to have solid self-confidence. You can acquire that strong foundation for your business through current knowledge, well-rounded experience, consistent practice, and even failures and results. The ultimate conviction of true self-belief overpowers those who lack ambition or won’t take risks. Self Confidence is fearless and passionate.

Risk Taking – Entrepreneurs are often risk takers. Taking risks can happen on different levels; time, finances, people etc; these can all determine the drive or the journey of your business success. Risk Takers are the ones usually doing what others are not, are too afraid to do, thought to do but didn’t. The reasons why are simple: Treps often have a higher tolerance for risk than others do and they opt to think of success rather than failure. Entrepreneurs will continue to test the grain over and over until they achieve their committed goal.

Rule Breaking – Entrepreneurs follow no standard rules, mission statements or code of conduct books. Entrepreneurs set no boundaries and are willing to go to extremes to make an idea or business work. Using ideas that others may have thought of but have not tried can be a strategy with an outcome far greater in the end than ever anticipated. Breaking rules means making business work and Treps are extremely good at this. Treps are rebels with a cause. They want their product or service to change lives and sometimes the more authentic their strategy, the more successful the outcome. It is not difficult to recognize a Rule Breaker.

Adaptive – Entrepreneurs skilled at adapting to change and unique markets are best at succeeding at the highest levels. If there is a need, they find ways to make an idea, product or service work. They also first ensure it adapts to consumer lifestyles, by offering a unique and incomparable service or product. Adaptation is required from start to finish of any product or service, given that the final offering is usually very different from the original vision. Adaptation is transferred through evolution; in order to make a difference, it also becomes a revolution.

Disciplined – Entrepreneurs are a disciplined breed. They are disciplined to make a difference, disciplined to change lives, disciplined to change their industry without distractions, noise and people of control. To be disciplined entrepreneurs need to spend as much time alone in thought as they do in the middle of the chaos. The ideas and vision come to Treps very easily when they are in their disciplined moments of silence. When Entrepreneurs commit, they achieve.

Soft Ambition – Entrepreneurs have a special desire to make a difference in people’s lives. Deep passion fuels Treps to help people change their lives, as well as a need to pivot an industry to a level of excellence. Sometimes they do it quietly, often giving their clients or users the credit, the praise for using their products or services before thanking themselves. Entrepreneurs often give credit to their employees. The ambition to achieve excellence begins with the foundation of a company, the people who work from the bottom up. Without knowing one’s employees or one’s clients, there can be no vision and there definitely is no business.

Are you an Entrepreneur? If you feel it, it is in your DNA.

It is now time to catapult forward and make a difference in people’s lives. You will be richly rewarded.

Virginia Munden

Shift your Mindset and Elevate.

Tech Hiatus from Time Taken.

Take a TECH Hiatus, at least try it for an hour a day, a week, a month. :)

It’s time. Put it away. I mean really put it away. Time to disconnect, disengage and detox your valuable time that is being spent on the social space and time to make it impactful.

Here are some helpful tips how:

#1 Do not open your iPhone or Smartphone from your bed.
#2 Create a new Daily Schedule that begins with VOICE or FACETIME after your coffee is made.
#3 Only check email, text and messengers.
#4 Reply to important messages only.
#5 Plan one meeting each day at 10:00am sharp.
#6 Engage in Human interaction each day, plan to be where your clients are.
#7 Eliminate all noise.
#8 Keep iPhone or Smartphone inside your handbag or holder.

You may feel lonely and vulnerable for a while, ok, for a long while. However, you need to keep focus on a schedule that will keep you from looking at your phone 100+ times per day. This is where you are wasting valuable time. Time that could be spent doing business or building a business.

Stop be so social and start being entrepreneurial. Shift that mindset and the belief that you need to be on – line every second of the day…because you don’t. Stop falling into the trap, you are missing life.

Virginia Munden

Shift your Mindset and Elevate.

How to get $!#T done!

social media

How to get $!#T done!

Having trouble getting anything done? Facebooking too much? Trying to figure out how to condense your 401 characters to 140? On your Take 5 of your Video Shoot? Making sure your Pinterest is pretty? Figuring out which hue to Instagram? Too busy taking selfies? Or perhaps you are #hashtagging too much?

You can continue believing you are actively working and generating leads or you can put an end to the charade you are playing with yourself and others. It is time to work on building your business to be profitable and sustainable.

Since the introduction of Social Media, posting, visuals and engagement are at their all time high. It may even be stopping you from achieving your daily, weekly and monthly commitments. Being actively engaged in your Social Space is also affecting your ability to stay on task and in focus to what is truly important. The engagements may be now labeled interruptions, unless they are helping you build personal and professional relationships that are intended to lead to business opportunities.

Social Media has actively taken place of active conversations that provide a V2V ( voice to voice ) affect or a F2F ( face to face ) engaged relationship. If you think you are getting ahead by being on the Social Space and engaging with others On – Line, think again.

Technology and Social Media are now known to trick our brain into thinking you are being productive, when in fact you are not. Checking email, social media, texts, messengers, liking, commenting, posting, sharing are not considered work. Let’s face the facts here.

Perhaps it is time to take your On – Line connections to the Off – Line space and begin to challenge your role as a business, GET building, BE converting and START executing.

The first half of 2014 is nearing an end, how productive was it for you? If you can’t answer it, perhaps commit to a different strategy.

Virginia Munden

Shift your Mindset and Elevate